The aim of this report is to analyse, compare and critique the websites of four organizations operating in the sector of travel publications looking mainly at website design and secondly at online marketing and traffic building .
A deep primary and secondary research about travel market situation has been carried.
The four website selected are:
1. FROMMER'S www.frommers.com2. LONELY PLANET www.lonelyplanet.com
3. ROUGH GUIDES www.roughguides.com
4. WANDERLUST www.wanderlust.co.uk
The websites have been chosen on the basis of 3 main criteria:
•Google.co.uk natural listings related to the keyphrases "travel publications", "travel magazines" and "travel guides".
•Traffic received from the queries "travel publications" and "travel guides" on search engines according to Alexa.com.
•Direct competition among the organizations controlling the websites and similar target markets.